Sales & Marketing Training Class

This comprehensive training course covers all the basic Sales and Marketing issues related to the Factoring Industry. It is meant for individuals within a Factoring operation that are involved in Marketing, Sales or Managing a Sales Team. Sessions are designed to train Sales Leaders on how to determine the best course of action using the new tools available in today's market as well as leveraging the firm's existing capabilities to their fullest.

The Schedule:

• Thursday & Friday, July 27th  & 28th, 2017

Topics:

• Using an Internet lead generation Marketplace;
• Forming Strategic Partnerships (even small firms);
• Utilizing Pay-Per-Click (even on a budget);
• Establishing your piece of the pie;
• Developing a Marketing Plan;
• Using targeted SEO to own a niche.

Instructors:

• Dan Ambrico - Chief Strategy Officer, LSQ Funding Group
  As Chief Strategy Officer, Dan is responsible for coordinating the development of the company's strategic plan including cross-discipline revenue growth and operating efficiency initiatives. In addition, Dan also oversees LSQ’s bank and strategic partnership efforts. Prior to joining LSQ, Dan spent 15 years in various roles across the investment banking and hedge fund industries at firms including JP Morgan, Goldman Sachs and Level Global. Dan has a BBA in Accounting from the University of Notre Dame.
  
  
• Brock Blake - CEO & Founder, Lendio
  Brock's passion is to make small business lending simple for the 30 million Main Street businesses across the USA. Lendio is growing rapidly by helping over 100,000 small businesses each year get matched to a lender to start or grow their business. Successful companies start with passion to solve a major problem, a great team, and a superior company culture. He has led Lendio to become #34 in Inc.'s 500 Fastest Growing Private Companies. At age 24, Brock was recognized by Utah Business Magazine as one of the Top 40 Under 40 business executives in Utah. In 2006, the Utah Technology Council named him Utah's Emerging Executive of the Year. He's also been included on vSpring Capital's v100 Top Entrepreneur's list five times in the last six years. Brock's most important accomplishments come from being a husband and father of four.
  
  
• Brittney Holcomb - Director of Acquisitions, The Finance Marketing Group
  Brittney has vast experience in Marketing & SEO, and was trained by some of the SEO industry's top thought leaders. She has a vast knowledge in all SEO operations including: Reading & Analyzing Analytics, On-Site Optimization, Paid Search Advertising (Google Adwords Certified), Content Marketing, Social Media Marketing, and Linkbuilding. THE FINANCE MARKETING GROUP is the only full-service digital marketing agency that provides a broad range of innovative solutions exclusively tailored to Banks, Finance Companies and financial services industry. A strict focus on the finance industry gives them the industry insights needed to create innovative marketing programs. Programs that will drive engagement, build communities, and grow sales.
  
  
• Thomas G. Siska - Senior Vice President, North Mill Capital, LLC
  Tom began his career in 1984, building the Midwest Branch from the ground up for a West Coast based Non-Recourse Factor. Later, he established the firm’s first International subsidiary. He then supervised over 25 Sales Offices throughout North America. Tom left in 1994 to turnaround an Asset Based Lender. As part of the turnaround strategy, he also set up a de-novo Factoring Division. Two years later, the Company sold to a Bank for 15 times book equity. Tom later joined GE Capital as SVP for GE’s small ABL & Factoring Division. Prior to joining North Mill Capital, he founded an ABL & Factoring subsidiary for a business bank. Tom holds degrees in Finance and Marketing from DePaul University, Chicago (1983) and earned his MBA from the University of Chicago (1990).
  
  

Accommodations:

• A special rate at the Planet Hollywood of $89 has been negotiated for this event. There is also a $32/night resort fee. This includes use of the fitness center and internet access in your room.
• You can make reservations by calling Planet Hollywood at 866-317-1829 and ask for the SMIAF7 rate.
• Or you can reserve a room online by clicking here
• Room block expires on June 26, 2017.

United Airlines:

• United is the official airline of the IFA. If you call the United Reservations Meetings Desk at 800-426-1122 or go online at United Airlines, to book your reservations, you will receive a 5% discount off the lowest applicable discount fare. For all tickets issued through the United Meetings Reservations Desk, there will be a $25 per ticket service fee collected.
  Online use Offer Code: ZYFN760345
  If you call the Reservations Desk make sure to provide the Z Code ZYFN and Agreement Code 760345.

Fee:

The fee for this course is $945 ($995 for Non-IFA Members)

The meeting will run from 8:00am - 4:00pm on Thursday and 8:00am - 4:00pm on Friday, with a reception on Thursday evening. The fee includes tuition, course materials, continental breakfasts, coffee breaks, luncheons and the Thursday evening reception.

On Line Registration
or
info@factoring.org
or
call 1-805-773-0011 for more information