Do you ever get tired of the “…it’s too competitive out there” story? What about, “…rates are declining and it is too hard to compete?”
I read about it and hear about it, at least from those who honestly express what they are experiencing. However, is the answer really to lower the rate and offer more than you should, more than makes sense, and ‘win’ a deal putting the ‘win’ over the structure? Is this the market in which we live? Is this a market in which we can succeed?
I suppose that you can operate this way and market this way. However, many factors would thank you for this in the long run, since this mentality would be short term and eventually ...